It’s no secret that Paris is definitely the capital of fashion. As you know, Fashion Week is one of the highlights of the haute couture world. Every year, L’Oréal Paris creates a sensation by organizing a maxi fashion show in the capital’s most beautiful locations. In 2023, it was at the foot of the Eiffel Tower that Kendall Jenner, Eva Longoria and all the brand’s muses took to the catwalk in their wildest outfits. In 2024, the backdrop was the Opéra Garnier, which dazzled the crowds. This year, the recently planted Hôtel de Ville forecourt will finally be the venue for this fashion event. An opportunity for fashion addicts to experience a beautiful fashion moment, without spending a cent… See you on September 29 for an unforgettable evening!
A 100% free fashion show in Paris
Make a note of the date in your diary: on September 29, starting at 9 p.m., L’Oréal will take over the Hôtel de Ville square for an evening of beauty and elegance. The event also marks the start of Paris Fashion Week, which runs from September 29 to October 7. The world’ s top designers will present their new women’s collections, which may well become the style of tomorrow. While it’s very difficult to get accreditation to attend these shows, which are often restricted to industry professionals, fashion lovers can look forward to a new free show this year , organized by l’Oréal Paris.
The eagerly-awaited 8th edition this year celebrates sorority, self-confidence and women’s emancipation, as well as the French national motto. You’ll be able to admire the brand’s greatest muses, such as Kendall Jenner, Jane Fonda, Eva Longoria and Charlotte Cardin, parading in absolutely dazzling outfits .
Free, yes, but with registration
https://www.youtube.com/watch?v=TSkbzGvCyEc
As every year, the show will be open to all fashion enthusiasts, whatever their age, origin or gender. It’s an inclusive event that stands out from the crowd, but there’s one small condition that hasn’t changed in eight years: registration is compulsory. For the moment, the registration list is not yet open, but we already know that places will be limited…So you’ll have to be quick to secure your place in front of these fashion icons ! And if you still haven’t managed to get your precious sesame, the show will be broadcast live on all L’Oréal Paris social networks. You won’t miss a single crumb of the iconic looks of fashion’s biggest stars.
📅 Date: September 29
📍 Location: Parvis de l’Hôtel de Ville, Paris
🎟️ Price: Free with reservation