While Halloween will soon become a distant memory, in Paris, the windows of Christmas 2025 are already preparing to enchant young and old alike. Discover the dates and themes of department store openings, from La Samaritaine and Printemps Haussmann to Le Bon Marché and Galeries Lafayette.
What are the themes for the 2025-2026 season of Christmas window displays at Paris department stores?
Every year, from the first days of November, Paris dons its coat of lights. Boulevards are lit up, squares are adorned with glittering Christmas trees, and department store windows become enchanted stages. It’s a magical ritual, eagerly awaited by Parisians and visitors from all over the world, and marks the start of the Christmas season. So, are you ready for a magical festive season?
La Samaritaine: “Paris m’emballe” – from November 5, 2025
This year, La Samaritaine is transformed into a gigantic gift to be unwrapped. With the 2025 edition under the sign of the gift, the façade, windows and grand staircase are adorned with ribbons and scrolls of light, transforming the department store into an enchanted showcase. The department store’s famous peacock even leaves its 5th-floor fresco to watch over your gifts. From the Impression Originale wrapping studio to the Nona Source creative workshops and the Moncler and Celine festive areas, every corner of the store exudes magic. Not forgetting the giant Advent Calendar and colorful installations by Elsa Tomkowiak, which promise a Christmas as poetic as it is dazzling. Reveal the windows on November 5, to our great delight!
Printemps Haussmann: “A Christmas in New York” – from November 6, 2025
“One day I’ll go to New York with you!” This season, Printemps Haussmann sets its sights on the Big Apple! With the festive season just around the corner, the Parisian department store aims to transport visitors to a boulevard Haussmann transformed into a winter Manhattan. Guided by a merry band of traveling dogs, this New York journey promises to be an eye-opener for young and old alike, from the shop windows to the store’s open spaces.
Le Bon Marché: “Le Bon Marché de Noël” – window opening November 7, 2025 at 4:30 p.m.
This year, Le Bon Marché Rive Gauche is transformed into a huge indoor Christmas market. On November 7 at 4:30 p.m. sharp, Le Bon Marché will unveil its animated Christmas windows, populated by a hundred mischievous rabbits, all immersed in funny and poetic scenes. Inside, Le Bon Marché’s mythical Escalator will be transformed into a snowy Christmas market hamlet, bathed in light and gilded wood. We don’t know about you, but we at Paris Secret can’t wait to discover Le Bon Marché decked out in its finest Christmas finery.
Galeries Lafayette: “Le Plus Beau des Cadeaux” – November 12, 2025 at 6pm
Every year, Galeries Lafayette redoubles its inventiveness to enchant visitors, unveiling a new enchanting theme, from the window displays to the theme of its mythical giant Christmas tree. This year, Galeries Lafayette’s Christmas windows will be transformed into veritable tableaux vivants, signed by illustrator Jeanne Detallante. Each scene will tell a fragment of Santa’s story: his office, a giant printer for making wrapping paper, or a sumptuous banquet with bright red motifs. In this colorful setting, busy elves, a baby elephant and a booted duck will make the scenes all the more magical. And under the mythical Cupola, the giant fir tree will be the highlight of the show: 16 meters high, 8 km of LED garlands, 560 kg of ribbons and 300 kg of fabric! A glittering giant fir tree, adorned with Jeanne Detallante’s drawings, that promises to enchant the eyes of dreamers young and old.
BHV Marais: “Rêverie de Noël” – from November 18, 2025
BHV Marais unveils its Rêverie de Noël on November 18, 2025. On the program: a magical inauguration at 6.45pm, punctuated by a much-anticipated sound and light show, projected onto the rue de Rivoli façade. From November 18 to December 31, the department store in the Marais district will be illuminated, inviting young and old alike to experience an emotional Christmas. Santa’s studio, set up from November 26 to December 24, also promises children unforgettable moments as the festive season approaches.