Attention gourmands and lovers of sweet delights: a new strawberry bar has just opened in Paris, and it promises to be the place to be this winter. Since November 22, La Fresería, a true Spanish phenomenon, has inaugurated its first French boutique, right in the heart of the 2ᵉ arrondissement. And here’s why you should bring your strawberries there in a hurry!
The world’s most famous strawberries come to Paris, with La Fresería
Born in a small market in Madrid, La Fresería first made a name for itself with its concept: fresh strawberries dipped in chocolate or ultra-gourmand creams, then topped with personalized toppings. All served in a pretty Instagrammable cup. And three years later, the success is unbelievable: over 30 boutiques in Spain and endless queues in front of the now famous Fresería. Every week, over 1,000 kg of strawberries are served in Spanish stores. After a successful launch in Aveiro, Portugal, this fruity, decadent gourmet phenomenon is now available in Paris.
The strawberry bar that will drive gourmands crazy in Paris
“We use a simple product, strawberries, but we wanted to go further: imagination, quality and the power of social networks,” explains Alejandro Fernández, co-founder of La Fresería. Before adding enthusiastically: “Paris is the next chapter in this story.”
But what star creations from this unique strawberry bar can you find in Paris? Among the must-haves, it’s impossible to miss the iconic Fraises Dubaï: a cup filled with premium strawberries, milk chocolate and hazelnuts, pistachio crumble, 100% homemade pistachio cream and grilled kataifi imported from Dubai. An absolute delight for those already seduced by the pistachio trend (hello La Pistacherie…).
A pleasure for everyone, from S to XL (yes, we’re talking about strawberries…).
Cup size, sauce, toppings… At La Fresería, everything can be customized. Dark chocolate, white chocolate and hazelnut cream, dulce de leche, Oreo, gummy bears, homemade cookie dough, pistachio, shredded coconut, Kinder Bueno… It’s up to you to create the gourmet cup of your dreams. And the combinations seem endless…
A strawberry bar in Paris? Yes, but not just any strawberry bar: one that has already conquered Europe. This winter, La Fresería promises to become the must-visit address for those with a sweet tooth. So don’t wait: bring your strawberry back soon to discover this new gourmet and ultra addictive break!
Practical information
🍓 La Fresería
📍 71 rue Grenata, 75 002 Paris