Ahhh Paris! Old cafés, charming restaurants, bistros… Paris is full of hidden, historic and wonderful addresses. With Christmas just around the corner, we’ve tracked down a pretty, charming boutique for you: Pain d’Épices. A place that has been delighting young and old alike for 170 years! Here you’ll find wooden toys, teddy bears to cuddle and souvenirs to create with your little ones.
Pain d’Épices: the oldest toy store in Paris

In the Passage Jouffroy, not far from the Musée Grévin, you’ll find this legendary address for toy lovers. For 170 years, children and enthusiasts have been meeting in this large, old-fashioned store. Set out on two floors, under the glass roof of a romantic 19th-century gallery, you’ll discover magnificent, carefully selected toys. In fact, The Guardian magazine recently named it one of the top 10 most beautiful boutiques in Paris. A great achievement for this colorful store, open since 1845!
You’ll find magnificent teddy bears to cuddle up to, retro snow globes, old-fashioned wooden games… The shelves are packed to the rafters with all this fun, and it’s sure to make children’s hearts happy. For those who like to play with their hands,you’ll also find everything you need to make your own teddy bear, as well as a magnificent selection of miniatures to enhance your dioramas.

This store may have changed its name in 1972, but it hasn’t lost any of its charm. Here, every toy tells a story, and wonder is never far away! The store regularly organizes creative workshops to help you discover or perfect the art of scrapbooking or miniatures. An Ali Baba’s cave where you’ll spend hours detailing every item, every object, every toy…
📍 Location: 29 Pass. Jouffroy, 75009 Paris