How about a burger that could send you straight to the United States? Starting August 27, an extraordinary gathering will take place for three weeks right in the heart of La Défense, with restaurants from all over Europe ready to battle it out for the title of best burger. One ticket, one vote, and maybe a one-way ticket to the legendary Route 66 —here’s what awaits you.
Why this final is already drawing foodies
This Parisian stop isn’t like any other: it’s the grand finale of the competition, the one that will crown this year’s European champion. Needless to say, the competing restaurants are bringing their A-game.
For this grand finale, 24 restaurants from France, Spain, Germany, and Portugal are expected to defend their colors. Each one arrives with its own recipe and the ambition to win over the Parisian public, in a competition that promises to be more fiercely contested than ever.
The little extra that makes all the difference: a trip to be won
Every vote cast via the QR code automatically enters the visitor into a drawing. The prize? A trip down the legendary Route 66, that American road trip many dream of taking at least once. In other words, a simple burger enjoyed on the go could turn into a ticket for a road trip across the United States.
It’s sure to turn a lunch break with coworkers or an outing with friends into a truly exceptional experience, just a stone’s throw from the office towers of La Défense.