From July 9 to August 2, 2026, the Val d’Europe Shopping Center will host a massive event where several burger chains will compete before the eyes—and especially the taste buds—of the public. The concept? You taste, you vote… and you might even walk away with a trip down Route 66. That’s it.
A gourmet competition where Parisians become the official judges
Here, there are no ultra-strict culinary juries or intimidating food critics: it’s the visitors who decide the grand winner. For more than two weeks, festivalgoers will be able to sample different burger creations and vote for their favorite based on five specific criteria: the bun, the meat, the combination of ingredients, the presentation, and originality.
The special highlight of this Paris edition? The highly anticipated return of La Bichota Pro Max, the burger created by the Spanish restaurant El Tarantín Chiflado, which swept the votes at the 2025 Paris edition. With its gratinated brioche bun, Japanese Wagyu beef, ultra-melt-in-your-mouth cheddar, and irresistible crispy Mac & Cheese center, this creation returns with a single goal: to defend its title against the best burgers from all corners of Europe. The competition promises to be fiercer than ever!
The idea is simple: after tasting your favorite burger, just scan the QR code on your ticket to cast your vote. An ultra-cool bonus: every entry automatically enters you into a drawing to win a trip down the legendary Route 66. Yes, the kind of American road trip we all dream of taking at least once in our lives.
And between us, voting after eating a huge, juicy burger is probably one of the most enjoyable tasks anyone could ask us to do.
A California vibe just a stone’s throw from Paris
Beyond the burgers, Champion Burger also promises a true immersion in the world of the American West Coast. Route 66-inspired decor, a Californian vibe, a friendly atmosphere, and evenings that stretch until midnight: everything is designed to make the event the perfect outing with friends or family.
The official opening will take place on July 9 starting at 7 p.m., but the event will then be open daily from noon to midnight through August 2. And here’s some good news: admission is completely free.
Clearly, between the ultra-indulgent recipes, the American festival atmosphere, and the chance to win a legendary trip, Champion Burger is already checking all the boxes for the must-visit food spot of early summer near Paris.
