Save the date! Just as a 124 m2 Pokémon pop-up store has opened in Paris, another ephemeral boutique is about to follow. The theme? 50 years of TF1, half a century of television history. It’s only a short step from the screen to the Parisian department store!
TF1 celebrates “50 years together” at BHV Marais, in an exclusive pop-up store
Right now, the famous Pokémon are literally invading the BHV Marais, from the storefront to a huge dedicated space. To get there, you’ll need to be patient. Such is its success that the queue on the sidewalk of Rue de Rivoli seems endless. And with barely enough time to say goodbye to Pikachu, a new pop-up will transform all areas of the Rue de Rivoli department store. Soon, Parisians will discover a pop-up dedicated to pop culture giant TF1.
From March 5 to 23, 2025, the number-one TV channel will be celebrating its 50th birthday at the heart of the BHV, with an exhibition of archive objects, as well as a new collection called TF1 Originals. A unique clothing capsule, inspired by TF1’s retro and colorful past. Visitors to the BHV Marais stalls will find T-shirts, hoodies, socks and caps, among other exclusive goodies and accessories.
An exclusive capsule collection and a competition to attend the filming of cult programs!
To celebrate the “50 years together” between the channel and its loyal viewers, TF1, with the complicity of BHV Marais, will also be launching an exceptional competition. For the occasion, Parisians can try to win a place on the set of a cult TF1 TV show. A privileged moment on the set of Koh-Lanta, The Voice, Danse avec les Stars, or even the France-Croatia Nations League final. So, are you ready to dive back into your TF1 memories? At BHV Marais, step behind the small screen, and relive half a century of programs that have left their mark on French television.
Practical information
Le BHV, 52 rue de Rivoli, 75 004 Paris
Pop-up store “50 ans ensemble” From March 5 to 23, 2025