The influencer with some 4.8 million subscribers has struck again. Lena Mahfouf, aka Lena Situations, has just announced the opening of her new Maison Mahfouf pop-up store. Open from April 5 to 27, this new pop-up will occupy 3 floors of an iconic Parisian department store, the BHV Marais.
At BHV Marais, Lena Mahfouf offers a pop-up store on 3 floors
“This is no April Fool’s joke: Hôtel Mahfouf is coming to BHV,” enthused Lena Mahfouf on Instagram on April 1. In reference to the BHV Marais, formerly known as the “Bazar de L’Hôtel de Ville”, the influencer with millions of followers chose to call her new pop-up “Le Bazar de l’Hôtel Mahfouf”. And the French star is proud. “The BHV gave us carte blanche to offer you an immersive experience”. In all, the project includes six Rue de Rivoli windows, 2 corners and a café to recover its “Room Service”. No less than 3 floors are dedicated to Hôtel Mahfouf fashion and accessories, among other surprises…
But what does the new Lena Situations collection have to offer at BHV?
“Which team are you?” asks Hôtel Mahfouf, “Early check-in or late check-out? Whether you’re an early riser or a night owl, the new Hôtel Mahfouf collection is bound to have just the right piece for your wardrobe. Following the success of her previous collections, Lena Mahfouf is set to unveil her new clothing line, dubbed “Early check-in or late check-out”. At BHV, shopping addicts will be able to discover new highlights from the collection, including an evening dress, bomber, jogging suit and accessories such as a mug. And some of the pieces on sale are even Made in France.
Which “Bazar de l’Hôtel Mahfouf” piece is right for you?
To find out which piece is right for them, Lena Mahfouf fans can take part in a quiz. The kind of “quizzes we used to have in magazines when we were young”, Lena Mahfouf joked in her Instagram story. After the dazzling success of her “Boîte postale” or her “Piscine” set up at La Caserne, “Le Bazar de l’Hôtel Mahfouf” promises to draw crowds. After the interminable queues for the Pokémon pop-up storepop-up store, the BHV won’t be empty, this time for Lena’s “Early Check-in & Late Check-out” collection, inspired by the crazy Cannes night of two best friends.
“Le Bazar de l’Hôtel Mahfouf” April 5 to April 27 – BHV Marais, 52 Rue de Rivoli, 75 004 Paris