Brands are bursting with inventiveness to draw us into their world. Creative advertising, innovative products, collections at the cutting edge of fashion… But also boutiques where design and sensoriality combine to offer unique shopping experiences. We’ve criss-crossed the capital to unearth some unusual shopping addresses and snap a few shots for Instagram. Zoom in on our selection of the most immersive boutiques in Paris.
1. Dover Street Market concept store
A blend of fashion, beauty and design, this 1,100 m² concept store first attracted the attention of London, Tokyo, New York and Singapore, before settling at the Hôtel de Coulanges. A highly avant-garde temple of chic, with a decor that’s half-Burgundian, half-futuristic. Visitors come for its scenography, but also for its nugget products. In short: more than an immersive Parisian boutique, Dover Street Market is a true place of inspiration.
📍 Where? 35-37 Rue des Francs-Bourgeois, 75004 Paris
2. The INFINIMENT COTY PARIS pop-up
Right from the façade, adorned with giant white flowers, the tone is set: an extraordinary space awaits you. Inside the pop-up, a magical garden of 14 majestic flower-shaped diffusers envelops you in enchanting fragrances. A sensory invitation to discover INFINIMENT COTY PARIS‘ latest fragrance creations. Irresistible!
📍 Where? 5 Rue des Blancs-Manteaux, 75004 Paris.
3. Maison Diptyque Paris boutique
Nestled in the 1ᵉʳ arrondissement, Maison Diptyque Paris opens the doors to its elegant Parisian apartment. Explore a unique sensory universe, including a gallery unveiling the brand’s history. Until January 6, let yourself be charmed by Lucy Sparrow’s Épicerie des Fêtes: enchanted shelves where each piece, meticulously handcrafted, will make your visit a sweetly poetic moment.
📍 Where? 332 Rue Saint-Honoré, 75001 Paris
4. Hermès Paris Sèvres store
Housed in the former Lutetia swimming pool, a listed monument, the Hermès store on the Left Bank was given a facelift in 2021. The result is a precious space where every step is an exploration of refinement. Admire the sublime ash huts and monumental staircase, then wander around to meet the house’s objects and sublime collections, the fruit of unrivalled expertise.
📍 Where? 17 Rue de Sèvres, 75006 Paris.
5. L’Officine Universelle Buly
Definitely one of the most unusual places in Paris! Officine, perfumery, café, florist and gallery,Officine Universelle Buly is one of the treasures of the Marais district. Let yourself be transported to another space-time with this place, founded in 1803, where French elegance and art de vivre are expressed in every detail. After shopping, enjoy an old-fashioned coffee at the bar. The ultimate in chic.
📍 Where? 6 Rue de Saintonge, 75003 Paris
6. The KITH Paris boutique
Prepare to be dazzled by KITH Paris, a temple to streetwear with a luxurious decor combining Parisian elegance and New York style. Among the rooms to admire, note its long Carrara marble hallway and plaster sneaker ceiling. Enjoy a selection of cutting-edge brands before taking a break at Sadelle’s restaurant or Kith Treats ice-cream bar to complete the experience.
📍 Where? 49 Rue Pierre Charron, 75008 Paris.
7. H&M pop-up stores
The H&M flagship on rue La Fayette and its pop-up in the Marais are taking on new colors. Until December 31, they reveal a universe where red, the brand’s emblematic symbol, dominates. Combined with bespoke playlists, various immersive installations join the Paris boutiques – like this ice-palace-like space – transforming every nook and cranny of the stores into an experience with a futuristic air.
📍 Where? 1-3 rue La Fayette, 75009 Paris and 39 rue des Francs-Bourgeois, 75004 Paris – until December 31, 2024