The café it’s the most widely consumed beverage in the world after water! Every day, 2.5 billion cups of coffee are drunk worldwide! We love it hot or cold, whatever the season. But it’s not all good news… Some believe it increases heart rate, promotes insomnia and disrupts the nervous system. But coffee may well influence your shopping behavior. At least, that’s what an American study published in 2020 has shown. We’ll explain!
According to this study, coffee increases the likelihood of buying more than you need
According to the study “Caffeine’s Effects on Consumer Spending” published in 2020, coffee would encourage us to buy 30% more items and spend up to 50% more. In detail, we learn that moderate consumption of 30-100mg is enough to increase non-essential expenditure.
The reason? The natural “boost” effects of coffee. In fact, coffee stimulates the secretion of dopamine in the body. This happiness hormone plays an important role in attention, sleep, memory and pleasure. In the case of coffee, the dopamine secreted is thought to encourage consumers to make impulsive purchases… Next time, think about it before you go shopping!